An email campaign sent to all
Evo electric bike purchases after collection to ensuring required
information is delivered to customers in all locations.
With 32 in
store locations + an online website, electric bike handover
information to customers was inconsistently delivered to customers.
The proposed solution was an email campaign containing the necessary
information that send to customers at the collection or delivery of
their new bike.
The Campaign Required
Personalisation to the
customer
Top tips on how to make the most of their new bike
Bike Anatomy
Some accessories
categories they may not have thought about eg: Cleaning Products and
Transport Racks
Links to servicing, basic maintenance information and their
manual.