The ad campaign contained two ad sets, one targeted existing customers with the intent of them purchasing the new upgrade kit. A second to new customers who haven’t yet purchased. Each ad set contained three visual variations; a video, a slogan, and a review
Brand Growth
The steadyrack brand saw an increase in growth at Evo with the implementation of these campaigns.
Return Customers
The existing customers being targeted returned to purchase the newly released upgrade kit.
Visual Variation
The visual options under each of the two ad sets provided provided variation in the what was being delivered to customers.
Steadyrack Targeted Ads